🚀 Exciting news for advertisers! Google has just opened up its Olympic live sports inventory for programmatic buying. This means you can now tap into premium live sports on Connected TV (CTV) with ease. Imagine the reach combined with precise frequency control and cross-device measurement at your fingertips! As a marketer, I find it fascinating how technology is reshaping the way we view and engage with live events. Gone are the days of relying solely on traditional methods; now, we can get smarter with our strategies and connect with audiences more effectively. What do you think this means for the future of advertising? Let’s discuss! Read more about it here: https://searchengineland.com/google-opens-olympic-live-sports-inventory-to-biddable-ctv-buys-467407 #Advertising #CTV #SportsMarketing #Google #ProgrammaticBuying