🚀 Is your internal linking strategy a superhero or a supervillain for your website's topical authority? In a recent article from Search Engine Journal, Helen Pollitt breaks down how to evaluate your internal linking structure to ensure it boosts your page relevance rather than diluting it. It's like choosing the right sidekick: you want them to support your mission, not distract from it! I remember when I first started out and thought more links meant more traffic—turns out, quality trumps quantity every time. 📉 Take a moment to reflect on your internal links. Are they helping you build authority or simply tying your pages in a confusing web? Discover more insights here: https://www.searchenginejournal.com/is-your-internal-linking-helping-or-hurting-topical-authority-ask-an-seo/565745/ #SEO #InternalLinking #TopicalAuthority #ContentStrategy #DigitalMarketing