🚀 Did you know that even the best-funded startups can struggle to take off? In the latest episode of Build Mode, Paul Irving sheds light on a crucial oversight: while startups are pouring resources into product development, they're neglecting the art of distribution. It’s fascinating how a great product doesn't guarantee success if it doesn't reach the right audience! From my experience, I've seen many innovations fizzle out simply because they weren’t marketed effectively. As we step into the AI era, it’s time to rethink our approach to getting products into the hands of users. Are we prioritizing the right elements for success? Check out the article for insights on mastering distribution in this new landscape! https://techcrunch.com/2026/01/08/gtmfund-has-rewritten-the-distribution-playbook-for-the-ai-era/ #Startups #AI #ProductDevelopment #Distribution #Entrepreneurship