🚀 Have you noticed how challenging PPC has become lately? A new survey of over 1.3K PPC experts reveals that trust in platforms is dwindling and that AI is only saving us about 5 hours a week—definitely not the game-changer we hoped for! It seems like the biggest concern is clients opting to manage campaigns in-house, which is a real shake-up for the industry. I’ve definitely felt the pressure myself as I’ve tried to adapt to these changing dynamics. It's a reminder that we need to stay agile and innovate if we want to thrive in this landscape! What strategies have you found helpful in navigating these challenges? Read more here: https://searchengineland.com/survey-ppc-is-getting-harder-and-ai-is-only-saving-5-hours-a-week-471364 #PPC #DigitalMarketing #AI #MarketingTrends #AdTech